Computer Software Developers
Palo Alto Software IncInformation and Alerts
Alert Details
This business has 1 alert.
Ad Review
On December 6, 2013, BBB contacted Palo Alto Software Inc concerning an advertising claim found on its website, www.paloalto.com. Specifically, the company claims, "Palo Alto Software, the #1 business planning company in the world," without providing any details, such as who rated the company and what year it was rated.
According to the Code of Advertising, advertisers bear primary responsibility for truthful and non-deceptive advertising. Advertisers should be prepared to substantiate any claims or offers made before publication or broadcast and, upon request, present such substantiation promptly to the advertising medium or BBB.
Despite written requests, as of January 13, 2017, Palo Alto Software Inc has failed to substantiate or modify its advertisement.
For additional information on the Code of Advertising, please visit http://www.bbb.org/council/for-businesses/code-of-advertising.
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