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Important information

• Advertising Review:

  BBB sent correspondence to Creating Balance on July 24, July 31, and August 8, 2023 requesting substantiation for advertised claims in their advertising and marketing materials to include https://creatingbalanceservices.com/ems-training/.
  
  BBB’s Code of Advertising #34. Claimed Results states:
  Claims relating to performance, energy savings, safety, efficacy or results for a product or service should be based on recent and competent testing or other objective data.
  
  Upon review of the website, https://creatingbalanceservices.com/ems-training/, BBB has found claims that would require substantiation based on our Code of Advertising #34 Claimed Results.
  The claims are as follows:
  
  Just under 30 minutes
  300-400 calories burned per session
  Each session is equal to 2 hours of conventional training
  
  Benefits of EMS Training
  • Tighter and better toned body
  • Strengthen lower back
  • Strengthen pelvic floor
  • Increased energy and endurance
  • Extended fat burning
  • Build lean muscle mass
  • Tighter skin
  • Increased circulation
  • Improved mood
  • Corrects muscular imbalances
  • Improves posture
  • Reduces body fat
  • Effective in reducing cellulite
  The Results Don't Lie!
  • 89% of people feel tighter after the first 2-4 sessions
  • 4% of body fat was reduced during 6 weeks of EMS Training
  • Women lost 0.5 Inch off their waist and hips
  • Men lost 1 Inch of their waists and hips
  • In athletes, a total muscle growth of 1.5 Inch was measured
  • Obese individuals lost an average of 20lbs in 12 weeks of training as well as 2.5 Inches off their waists.
  • 40% of participants had chronic back pain, after 6 weeks of training this was just 9%
  • 88% of participants significantly reduced their level of back pain!
  • After just 2 training units, 20% were pain free, and 50% after 6 weeks
  
  The business had responded stating that they have information to substantiate the claims, but to date, has not provided it to BBB.